The Now Factory - Immersive Theater

with Studiolite

2017 - Jiading, China

Renovation of the NOW factory previously transformed into offices, this project is a three-story interior redesign to accommodate a new type of experimental immersive theater, in which the spectators become part of the play.

The luminous interiors guide spectators and actors through the movable and changing scenes, playing with industrial materials and lighting to generate surprising and ethereal atmospheres.

The first phase of the project was opened in October 2016, and the rest of the building will follow during 2017. The completed project will contain a bar, theater, open spaces and exhibition halls, all linked in some ways to the theatrical performance.